Meme culture: Prevailing sort of posts, mode, and you can contribution

Our rooted research recognized four main kinds of meme quiddities one joined days with the exact same loved ones: Target, certain profile, universal profile, action, and you can statement. After the difference in concrete artwork quiddities and you may conceptual textual of those (Lewis, 2012 ; Spitzberg, 2014 ), i built a measurement having quiddity concreteness. The first one or two categories-things (such as for example Mentos within the “Eating plan Mentos”) and you will particular emails (such as for instance Bert for the “Bert was Evil”)-was highly noticeable and you will real. Universal characters (for instance the various pets into the “LOLcats”) and tips (for instance the moving actions inside “The latest Evolution regarding Moving”) will still be noticeable, but their manifestation you are going to move from you to definitely instance to a different. In the end, in the place of obvious objects, phrases would be the least real and/or extremely abstract of all the categories. Following this office, we measured new part of circumstances inside for each loved ones you to contained provides off each one of the groups. For every meme like within the a family must contain at the very least one type of quiddity. The fresh new quiddity concreteness height try received per meme family members depending into the adjusted scores of the five-quiddity organizations: object and specific character (1), generic reputation and you may tips (0), and you will statement (?1).

Quiddity sizes

Into the RQ1 we requested do you know the prevailing kind of quiddities one bind meme household with her. All of our investigation indicated that step is among the most frequently employed quiddity on the take to (42.2% of meme hours), with terms (38.5%). Specific reputation (29%) and you will object (23%) was basically less common, with universal reputation (15.7%) behind trailing. It is critical to observe that our very own conclusions show that the newest chief quiddity is mainly different from this new common attributes appearing for the the fresh new codebook for many meme families. In reality, inside the ninety% of one's meme household, the fresh quiddity was certain and therefore was not included in the common properties. Like, on the “Star Wars Man” household members, the newest operate from assaulting with laserlight swords is an extremely certain quiddity, and therefore couldn't become captured by the common options that come with brand new codebook.

For the RQ2 i expected and therefore layouts, versions, and you may participation formations is actually commonplace (and you can limited) for the contemporary websites memes. We discovered that prominent community (26.5%), eating (19.1%) and you can the brand new mass media (16.3%) was the best topics; nationality (dos.6%), newest incidents (step 3.2%), and you can performs and employment (step 3.3%) were the least well-known subjects. In terms of sex, men people (59.4%) had been depicted two times sites de rencontres gratuits pour lesbiennes as often because lady members (twenty-seven.3%). Teenagers and you will young people (38.7%) searched most, if you're elderly members had been the least depicted (5.6%) regarding age bracket. Caucasian users (44.5%) was indeed more illustrated cultural category, while you are Hispanic or Latino professionals at least (0.2%). Finally, when it comes to means, really period was basically photo (56%) otherwise video clips (42.6%) unlike absolute textual memes (1%). Generally, these types of results corroborate a number of the findings produced in brand new qualitative education described significantly more than, where memetic areas is called ruled by the more youthful, white people. When it comes to layouts, media-established playfulness appears to have started significantly more tall than just wedding that have politics. Very considering detailed analytics about, politics is quite limited on memetic sphere. But really, because the unfolded below, system studies will inform us an even more advanced tale.

The cohesiveness out of common functions for the meme family

Once the in depth a lot more than, one of the seeks for the data was to view brand new the total amount regarding cohesiveness of meme family regarding its common services (RQ3). Shape 2 reveals the brand new circle of memes discussing equivalent blogs characteristics. To create the latest artwork analysis crisper, we inform you here just four meme household that show a few or alot more attributes. How big the new node stands for its community knowledge, simply put, what other meme period it offers articles features having. Like, the initial meme away from “Get off Britney By yourself” 's the largest node, revealing at the very least a couple of blogs functions that have 56 (out of 83) most other meme days. “Graffiti” and you will “Birmingham” was each other cases of brand new “Pepper Sprinkle Policeman” meme friends. They are the smallest nodes from the community, revealing a few blogs attributes having one or two almost every other meme days. Brand new width of one's link means the amount of common services. Including, the fresh new ties between cases of the fresh new “Get off Britney By yourself” are very heavy, for example he or she is nearly the same as both with regards to off stuff. The initial meme and its own occasions share doing 9 (away from 16) stuff services along.